KP Design

About Us

Two forces. One aligned evolution.

About Us

KP Design

We are Kati and Alex Pauls - partners in life, vision, and the evolution of self-expression.

Together, we offer something rare: a union of deep resonance and grounded design. Where your truth is not just seen, it’s felt, structured, and brought to life.

Kati is the Brand Alchemist. Alex is the Guardian.
This is where soul meets structure so your truth can move through the world with clarity, power, and presence.

We believe you came into this life already branded by your soul.

Our work is to help you remember it and build the aligned form that holds it.

This work begins with truth, the kind that lives beneath language. Through the Brand Alchemy Experience, we guide you through a transformational process that starts with inner clarity and unfolds into full expression. This isn't about branding. It's about becoming.

KP Design

What We Do

This work begins with truth, the kind that lives beneath language. Through the Brand Alchemy Experience, we guide you through a transformational process that starts with inner clarity and unfolds into full expression. 

From soul to strategy. From truth to identity. From resonance to real-world structure.

Yes, we still do branding. Yes, we still build websites. 

But only when they’re rooted in truth and designed to carry your voice, your energy, and your work with integrity. 

Brand Alchemist

Kati sees what others can’t name.

She listens between the lines, attuned to essence, emotion, and energy. Her gift is intuitive clarity – distilling your truth into language that feels like home. From there, she guides the creation of a brand that looks and feels like you – one that resonates across every touchpoint.

She doesn’t just find the words.
She helps you remember who you are.

You were never meant to build a brand. You were meant to remember your essence and let the world meet it through you.”

Sacred Conversations at the Intersection of Soul and Structure

The Pear Genius Podcast is the living voice of our work,  a space for intimate, catalytic conversations with visionaries, creatives, and deep thinkers navigating what it means to live, speak, and lead from what’s real.

Hosted by us, this podcast explores:

If our work is the process, Pear Genius is the echo – the invitation to reflect, reconnect, and rise.

KP Design About Alex

Brand Guardian

Alex protects what wants to emerge.

Where Kati draws out essence, Alex ensures it has the right form to thrive. He creates the frameworks, rhythms, and digital structures that safeguard your vision so it can move in the world with clarity, coherence, and strength.

He is a steady presence, holding space for what is subtle, complex, or still-forming — not to control it, but to guard the conditions where it can grow.

Whether it’s a website, an offer suite, or an operational rhythm, Alex builds with integrity and precision, ensuring resonance has a durable home.

He doesn’t just design strategy.
He protects what matters most.

Structure is not a limitation. It is what allows energy to flow. My work isn’t to define your path - it’s to design what supports it.

Where We Started

A Legacy of Living Brands

Before Brand Alchemy became our core offering, we spent years creating intentional brands, visual identities, and custom websites for soul-led entrepreneurs, organizations, and creators.

Every logo, every website, every word was crafted to hold the essence of the person or purpose it represented.

Our work has always been more than design – it’s deep listening, intuitive translation, and building from the inside out.

While the focus has evolved, the work remains. We still build websites. We still create visual brands. But now, it all begins with the truth of who you are and grows from there.