KP Design was tasked with creating a brand identity that reflected a holistic approach to bookkeeping. The brand would need to give a sense of calmness and ease through the use of nature colors and graphics. The sense of peacefulness would need to translate into the website design through user experience.
branding + website + implementation
![Simplify Bookkeeping](https://kpdesign.ca/wp-content/uploads/2022/04/Simplify-Circle-Tree-Logo-GREEN.png)
Laurel Williamson, Simplify Bookkeeping
When she showcased my new website, it literally brought tears to my eyes. I am so grateful for all that Kati & Alex have done! They took the feeling I give my clients and put it into a vision. When I look at my website, I WANT to HIRE ME! This team is worth it, they work magic!
![Simplify Bookkeeping](https://kpdesign.ca/wp-content/uploads/2022/04/02-simplify-logos.jpg)
![Simplify Bookkeeping](https://kpdesign.ca/wp-content/uploads/2022/04/03-simplify-devices.jpg)
KP Design created a calm, natural feel for the brand as well as the website. The ease of navigation and the serene, grounding color palette creates a pleasant user experience. The design looks great on all devices and the SEO places their targeted audience front and center for bookkeeping services in Calgary, Alberta.
![KP Design](https://kpdesign.ca/wp-content/uploads/2022/04/kp-design-geometry-02.png)
![Simplify Bookkeeping](https://kpdesign.ca/wp-content/uploads/2022/04/04-simplify-devices.png)
![Simplify Bookkeeping](https://kpdesign.ca/wp-content/uploads/2022/04/05-a-simplify-devices.png)
![Simplify Bookkeeping](https://kpdesign.ca/wp-content/uploads/2022/04/05-b-simplify-devices.png)
Brand Implementation
![Simplify Bookkeeping](https://kpdesign.ca/wp-content/uploads/2022/04/simplify-linkedin-banner.png)
![Simplify Bookkeeping](https://kpdesign.ca/wp-content/uploads/2022/04/Square-Flyer-Mockup-Set-4a.jpg)
![Simplify Bookeeping](https://kpdesign.ca/wp-content/uploads/2022/04/simplify-brand-action-01.jpg)
![Simplify Bookkeeping](https://kpdesign.ca/wp-content/uploads/2022/04/simplify-brand-colors-scaled.jpg)
![Simplify Bookkeeping](https://kpdesign.ca/wp-content/uploads/2022/04/simplify-brand-fonts-scaled.jpg)
![Simplify Bookkeeping](https://kpdesign.ca/wp-content/uploads/2022/04/01-simplify-header.jpg)